In recent years, the rules for a successful website have changed.
Whether for tutorials; news; blogs; product demos; or promotions, visitors expect to see quality video.

Your choice is to get on board or be left behind.
A few statistics to get you thinking...

• The use of video content in email marketing leads to a 50% increase in CTR, but also a 35% increase in customer loyalty. (Search Engine Watch, 2017)

• A Video on a companies landing page can increase conversions up to 80%, while 88% of visitors will stay longer on a site that showcases the right video. (Search Engine Watch, 2017)

• It is predicted that branded video content will account for 69% of all internet traffic by 2017. For brands, video content is a powerful way to introduce themselves; spread their message; promote a product; increase their reach; boost engagement; explain their service. (Search Engine Watch, 2017)

• 6.1 Trillion video views between April 2015, and April 2016, a staggering increase of 71% year-on-year. (Tubular, 2016)

• Google, MSN, Yahoo, AOL and other Search Engines give priority to websites containing video content. (

• Shoppers who viewed video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints)

• Professionally produced video optimized for eCommerce outperforms user-generated video by 30%. (Comscore)

• 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer,)

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